According to Kaspersky: “If your network has a common network name (for example, Home), malefactors will be able to easily and quickly crack your network password by using special hacking programs. To increase your home wireless network’s security, create a unique name for you [sic] network.”
Can anyone suggest how that might work? Note that Kaspersky does not in this case advise hiding the SSID, so whatever name is chosen is seen by anyone who cares to look.